On London underground advertisements, Vitabiotics claimed that taking their supplements (Wellwoman/Wellman) helped to improve athletic performance to gold-winning standard. I asked Vitabiotics for evidence to back this up. They responded by saying that it was the athletes themselves who attested the improvement with Vitabiotic supplements. For example, 400m hurdles athlete Rhys Williams said “I believe Vitabiotics products allow me to achieve optimum health. It took a few weeks, but I have definitely noticed the difference.” Upon further questioning, it was revealed that the athletes featured in this particular advert and on the Vitabiotics website are in fact sponsored by the company. Vitabiotics have said they are looking into how to amend their advertising to make it clearer that the claims made in their adverts are based on individual testimonies only and not scientific evidence.
I’ve been Asking for Evidence for a couple of months now and it’s interesting how organisations respond to it. I’ve had an array of responses: Polite but dismissive….. First up [...]
Flavourings, stabilisers and preservatives are all harmless additives that go into our food to help keep it fresh and tasty. So I started to get rather irritated when a number of [...]
Politicians like to claim a lot of things, from how they’ve reduced unemployment to how they plan on investing in renewable energy, but how prepared are they to provide the [...]
After spotting a piece on the BBC news website which made claims about how cycling can improve your sense of well being I contacted one of the researchers behind the [...]
If you haven’t yet signed an online petition yourself, no doubt you’ve seen a few doing the rounds on social media. Their popularity reflects an increasing appetite for engagement in [...]
Following an eye test at Vision Express, I was informed that although my level of myopia had not changed, there was a very small degree of astigmatism in one eye [...]
